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Heinz launches new dip and squeeze ketchup pack
Heinz has introduced a new dual-format ketchup sachet for the US market to make on-the-go consumption cleaner and more convenient.
Heinz describes the "Dip & Squeeze" as a "true packaging breakthrough" as the lid can be peeled back for easy dipping or the tip torn off to squeeze onto foods.
A spokesman for Heinz UK described 'Dip & Squeeze' as an exciting innovation and depending on its success in the US, the company might look to roll it out to other markets.
The packet holds three times as much as a standard 9g sachet and is designed to be cleaner.
Dave Ciesinski, vice president of Heinz Ketchup, said "Dip & Squeeze" made it easier and more fun to enjoy on the go.
"From dipping nuggets and fries to squeezing ketchup on hamburgers, the Dip & Squeeze gives customers more flexibility, so they can enjoy eating ketchup on whatever or wherever they want," he said.
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