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Soap Box - Are Easter eggs over packaged?

This week, Soap Box wants the industry's views on Easter egg packaging.

A host of brands have announced reductions in their Easter eggs packaging this year, including Thorntons, Cadbury and Marks & Spencer.

The ‘over packaging' of Easter eggs is a hot topic for consumers and the industry every year.

We want to know your views on Easter egg packaging.

Every year, brands announce reductions in the amount of Easter egg packaging they use. Does this indicate that more could have been done sooner to reduce the amount of packaging? Do Easter eggs receive too much attention, because they are an easy target? Are Easter eggs over packaged?  

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Automated Packaging Systems: A market leader in manual, semi and fully automatic packaging machines and bagging systems for flexible packaging

ITCM is a world leader in special purpose machines for pharmaceutical packaging.

Benson Group is the UK's fastest growing carton manufacturer, producing printed folding cartons for customers in the food and pharmaceutical industries.

Marden Edwards is a global manufacturer of bespoke packaging machinery for capital goods including tea and coffee