News

Welcome to this week's Client Newswrap, bringing you the latest from the world of retailers and brand owners.

Brands

Former Daily Mirror editor and Britain's Got Talent judge Piers Morgan is launching Burger King's men's fragrance Flame in the UK by posing bare-chested on a cowskin rug.

Australian icon Vegemite is asking the public to come up with a name for its first spin-off product, a combination of Vegemite and cream cheese.

Disney is launching a new channel for boys aged six to 14 this autumn called Disney XD. It will feature sports, adventure, music and comedy programmes.

Procter & Gamble's chief operating officer Robert McDonald will take over as chief executive on 1 July.

Apple's latest iPhone, the 3GS, will arrive in the UK this week, the same day as the US launch.

Warburtons has launched a £20m on-pack campaign to convince people to make their own lunch by offering money off products from Heinz, Princes and Birds Eye.

Bernard Matthews has been criticised by the Advertising Standards Agency for a misleading cash-prize competition. The firm blamed a printer error for some of its products only carrying seven of the required eight-digit code to enter the online competition.

Retailers

Majestic Wine has reported a 55.8% drop in pre-tax profits for the year to 30 March, although sales rose by 2.4% to £201.8m due to a poor overseas performance and corporate trade.

Tesco and Sainsbury's are due to make trading updates this week, which are expected to show Britain's largest retailer is growing slower than its rivals.

Sainsbury's, meanwhile, is launching a scheme under which people driving to the store power its tills. Customers at a new branch in Gloucester will generate electricity when they drive over 'kinetic road plates' at the car park entrance.

Waitrose's 'essential' range advertising campaign has boosted weekly sales by 10% compared to last year.