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Totality GCS has created the packaging for a new range of dessert-making kits from James Martin, the presenter of BBC TV series Saturday Kitchen.

The Leeds-based company placed the product at the centre of the packaging, which is designed to be clean, contemporary and premium.

Totality GCS account director Chris Turpin said: "We tried to stay away from the more stereotypical celebrity-endorsed designs used in other categories and brought the quality of the products more into focus through the use of good photography."

This is the second celebrity chef range that Totality GCS has worked on for food manufacturer Symington's, following its rejuvenation of the Ainsley Harriott range.

Symington's research into the home baking sector found that it needed bringing up to date, said Turpin.

Last month Symington's launched a range of Ainsley Harriott grains in packaging designed by Totality GCS.

Totality GCS features on Symington's design roster.